Meta, TikTok, Spotify & New Rules of Soft Power [Mark Mulligan]

Soft power hasn’t disappeared – it’s just moved online, where tech companies now shape what we watch, share, and care about. Behind the screens, writes Mark Mulligan of MIDiA. algorithms are quietly rewriting the rules of culture.

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How to land your music on the TikTok ‘For You’ page

TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot. Continue reading

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Music streaming algorithms: Are they sexist?

While predictive data has certainly proven itself to be useful, algorithms, – written as they are by humans – are inherently flawed, and may be dishing up a hefty dose. Continue reading

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Are Our Creative Lives To Be Ruled By “Algorithmic Copyright Cops”?

The recent tale of a musician's cover song videos of works in the public domain being taken down due to misidentification by YouTube's ContentID system is but one example of. Continue reading

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