social media for musicians How to write music that goes viral

Important TikTok Updates for Musicians 2025

There are some important TikTok updates for musicians already in 2025 that make it easier to pitch music, manage artist accounts, resolve technical issues and more. Important TikTok Updates for. Continue reading

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MIDiA

Scenes 2.0: MIDiA’s updated entertainment playbook

The future of entertainment isn’t about going big – it’s about going niche. This updated MIDiA playbook for music marketing explores how tapping into smaller, more specific scenes can drive real, lasting success.

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How To Promote Music and Concerts on TikTok

TikTok has made it easier to reach new fans. Learn how to use trends, challenges, and smart strategies to promote music and concerts on TikTok.

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Live Music festival fan complaints

How to grow an Engaged Fanbase using Identity Resonance

Do you want to grow an engaged fanbase that truly connects with your music? Olivia Jones from MIDiA Research shares how identity resonance turns listeners into superfans who stream more, buy more, and often become fans for life.

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Clio Music Award winners showcase 5 Music Marketing Trends

The recently announced 2025 Clio Grand Music Award winners showcase 5 music marketing trends worth noting, including cultural storytelling and artist-driven campaigns.

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TikTok refreshes desktop app

TikTok refreshes Desktop App in challenge to YouTube

TikTok refreshes Desktop App, in the latest salvo in its ongoing battle with YouTube.

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Clio Music Award winners music marketing trends

Clio Music Award winners: Pearl Jam, Megan Thee, More

The Clio Music Awards winners have been announced for 2025 recognizing creative excellence in music marketing and the use of music in advertising globally.

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Pre-Launch Strategies for successful Music Video Releases

Successful music video releases don’t just happen. These simple strategies executed before the release will help you build hype, stay organized, and get more views.

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Facebook is deleting live video

Facebook is deleting all live streams: Act Now!

Facebook is deleting all live streams and live video recordings that are 30 days old or older starting on February 19th.

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Patreon creator income

Study shows major growth in Patreon Creator income

There have been a major growth in Patreon creator income, according to the new State of Create report based on internal data from its creator community.

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